Systems Engineering

MANAGEMENT AND MARKETING

General Data

Type of credits: ECTS
Number of credits: 5.00
Status: Mandatory
Type: Course
Academic Year: 2º
Term: 1º
Languages: Portuguese
Available for Mobility Students: No
Restricted to alliance: No
Code: Sin codigo

Coordination

Description

Theory/Practice
4

Instructors

Andreia Gama


 

Contents

1. Management and organizations
2. Planning
3. Organization
4. Control
5. Marketing and companies. Marketing challenges
6. Strategic marketing: segmentation and positioning; relationship marketing.
7. Operational marketing: marketing mix
8. Digital marketing
9. Marketing plan

Learning Outcomes

1. Develop core management competencies to be better professionals and have a better integration in the organizations
2. Understand companies and its dynamics
3. Understand and apply planning, organization and control concepts
4. Understand the importance of customers to companies
5. Distinguish strategic and operational marketing decisions
6. Apply basic marketing concepts
7. Understand the concept of a marketing plan
8. Understand the management and marketing challenges.