Description

Theory
1

Theory/Practice
2

Instructors

Luis Miguel Ciravegna Fonseca

Contents

1. Concepts of business and operations management.
 

2. Introduction to management and operations management.
2.1. Organizational management. Management Theories and Models.
2.2. The environment and the organization stakeholders.
2.3. Business strategy. Planning and strategy implementation.
2.4. Sustainability and digital transformation.
2.5. Operations management.
 

3. Marketing and market study
3.1. Concepts of marketing, segmentation and positioning.
3.2. The marketing mix.
3.3. The marketing plan.
3.4. Commercial management.
3.5. Market studies and analysis.

Learning Outcomes

To provide Students with the knowledge and the capability to comprehend and apply the concepts, models and tools of management, operations management and marketing, within a systemic, integrated and multidisciplinary perspective.
To know:
A- The General Management theories and the value creation processes.
B- The concepts of marketing, segmentation, positioning and to elaborate market studies and marketing plans.
To do:
C- To formulate the strategic plan.
D- To plan, execute, measure and improve management and performance.