CONTEMPORARY TOURISM PRACTICES
INTERCULTURAL COMMUNICATION AND ETHICS IN TOURISM
Description
Objectives of the course: • to develop key communication skills for working in the intercultural context of tourism, • to strengthen commitment to professional ethics, • to encourage reflection on the ethical aspects of tourism. Competencies acquired by students: • mastering the basic principles and skills of business communication in a globalized and diversed society (intercultural communication competence), • the ability to understand ethical dilemmas in tourism and commitment to global ethical standards in business endeavors.
Subject area
The course is structured as a communication practicum covering the following: • principles of effective professional communication and elements of professionalism • communication process model and barriers to communication • culture, intercultural contacts and cultural differences in communication • business etiquette in the globalized world • nonverbal communication in global plural society, • interpersonal communication and active listening, • three-step writing process in planning a business message: analysis of communication situation and adapting to the audience (You-attitude/audience-centered approach), appropriate choice of communication medium and channel, • principles in organizing negative messages and persuasive messages, • communication strategies in digital media: email, social media, mobile technology, • visual communication in an intercultural context and delivering public presentations, • ethics and global ethical issues in tourism: Global Code of Ethics for Tourism.
Requirements
Temeljna literatura / Essential reading materials: Courtland L. Bovée & John V. Thill (2017): Business Communication Today, 14th Edition. Essex: Person. Fred E. Jandt (2016): An Introduction to Intercultural Communication: Identities in a Global Community. London: Sage. David A. Fennell (2006): Tourism Ethics. Clevedon: Channel View Publications. Priporočena dodatna literatura / Recommended additional literature: Yvette Reisinger (2009): International Tourism: Cultures and Behaviour. Oxford: Elsevier. Kitty O. Locker & Donna S. Kienzler (2014). Business and Administrative Communication, 11th Edition. New York: McGraw-Hill Education. Elektronski viri /e-sources: Seznam dodatnih študijskih materialov bo razdeljen študentom ob začetku predavanj. A list of additional study materials (published papers etc.) will be distributed when the course begins.
Contents
The course is structured as a communication practicum covering the following: • principles of effective professional communication and elements of professionalism • communication process model and barriers to communication • culture, intercultural contacts and cultural differences in communication • business etiquette in the globalized world • nonverbal communication in global plural society, • interpersonal communication and active listening, • three-step writing process in planning a business message: analysis of communication situation and adapting to the audience (You-attitude/audience-centered approach), appropriate choice of communication medium and channel, • principles in organizing negative messages and persuasive messages, • communication strategies in digital media: email, social media, mobile technology, • visual communication in an intercultural context and delivering public presentations, • ethics and global ethical issues in tourism: Global Code of Ethics for Tourism.
Learning Outcomes
This course uses a range of teaching methods including: • Lectures. • Practical tasks of writing business messages and of analysis/evaluation of existing business communication cases. • Role playing and script playing. • Case studies. • Videos and films. • Students’ presentations. • Team work with active participation/discussion groups.
Assessment Methods and Criteria
50 Written exam 20 In-class participation 30 Coursework