Presentation
The Bachelor’s Degree in Advertising and Public Relations combines theoretical knowledge with practical skills, covering areas such as:
- Creative and strategic advertising communication
- Planning and implementation of public relations activities
- Media interaction, including press, radio, TV, and online environments
- Corporate communication and brand image management
- Communication research methods uvigo.gal
Professional Preparation:
Graduates are prepared for careers in:
- Advertising and creative agencies
- Public relations and communication consultancies
- Corporate communication departments
- Media planning and content production
- Strategic communication and reputation management
Main Objective
This degree aims to give students a comprehensive understanding of communication, with special emphasis on advertising and public relations — how these fields function in society, their strategic roles in organisations, and the research techniques and methodologies used to study and apply them. Students learn to analyse, design, and create communication strategies and policies for a wide variety of organisations including private companies, public institutions, and non‑profit entities.
Competencies
Communication and Creative Competencies
- Design and implement advertising campaigns and public relations strategies.
- Create innovative content for multiple media platforms (print, digital, audiovisual, social media).
- Apply branding, corporate identity, and marketing principles to communication initiatives.
- Develop creative thinking and storytelling skills tailored to target audiences.
Analytical and Research Competencies
- Conduct audience analysis and market research to inform strategic decisions.
- Evaluate effectiveness of campaigns and communication strategies using quantitative and qualitative methods.
- Analyze media trends, social behavior, and cultural contexts to optimize messaging.
Professional and Managerial Competencies
- Plan, coordinate, and manage communication projects in organizations and agencies.
- Work effectively in multidisciplinary teams in creative and corporate environments.
- Communicate clearly and persuasively with clients, collaborators, and the public.
- Apply ethical principles and legal considerations in advertising and public relations.
Digital and Technological Competencies
- Use digital tools, multimedia platforms, and social media analytics to manage campaigns.
- Integrate emerging technologies and digital marketing strategies in communication planning.
- Adapt strategies for new media landscapes and interactive communication.
Research and Innovation Competencies
- Develop strategic communication plans based on research and data analysis.
- Innovate in communication methods, media use, and campaign design.
- Reflect critically on professional practice to improve effectiveness and creativity.