Description

The objective of this subject is to make known the organisation, management and institutional framework of the company.
English Friendly subject: International students may request from the teachers: a) materials and bibliographic references in English, b) tutoring sessions in English, c) exams and assessments in English.

Instructors

González Vázquez, Beatriz

Urgal González, Begoña

Contents

• Unit 1: Introduction to Business Administration
  • 1.1 The concept of firm
  • 1.2 Main objectives of a business firm
  • 1.3 Business ownership and types of companies
  • 1.4 The company as a system
  • 1.5 Business environment
  • 1.6 Information and communication technologies
• Unit 2: Economic and Financial Structure of the Company
  • 2.1 Economic and financial structure of the company
  • 2.2 Working capital analysis
  • 2.3 Operating cycle and cash conversion cycle
• Unit 3: The Results of the Company and the Business Strategy
  • 3.1 The results of the company
  • 3.2 Profitability and competitive strategy
  • 3.3 Solvency and liquidity
• Unit 4: Investment in the Company
  • 4.1 Concept of investment
  • 4.2 Classes of investments
  • 4.3 Criteria for the evaluation and selection of investments: static and dynamic
• Unit 5: Finance of the Company
  • 5.1 Concept of source of finance
  • 5.2 Types of sources of finance
• Unit 6: Operations Management (Part I). General Features
  • 6.1 Functions of operations management
  • 6.2 Classification of productive processes
  • 6.3 Productivity and productivity indicators
  • 6.4 Innovation concept and typology
• Unit 7: Operations Management (Part II)
  • 7.1 Costs of production
  • 7.2 Break-even point
  • 7.3 Make-or-buy decisions
  • 7.4 Operational leverage
  • 7.5 Inventory control
• Unit 8: Marketing Management
  • 8.1 The market
  • 8.2 The competition
  • 8.3 Marketing system
  • 8.4 Marketing mix
• Unit 9: Management and Organization
  • 9.1 The management system
  • 9.2 Human resources management
• Practical Classes
  • The practical sessions will be aligned with and reinforce the contents taught in the theoretical classes.

Learning Outcomes

• B4 (CG4) – Ability to solve problems with initiative, make creative decisions, and communicate and transmit knowledge and skills, understanding the ethical and professional responsibility of the Technical Telecommunication Engineer.
• B8 (CG8) – Knowledge and application of basic elements of economics, human resource management, project organization and planning, as well as legislation, regulation and standardization in telecommunications.
• C5 (CE5/FB5) – Knowledge of business concepts, legal and institutional frameworks, and business organization and management.
• D2 (CT2) – Understanding engineering within a framework of sustainable development.

Recommended Readings and Tools

Students must attend a conference related to the topic of Human Resources that will be announced well in advance.

Planned Activities

• Introductory activities – On the first day of class, the teaching team will assess the students’ level of knowledge regarding the basic concepts of the subject.
• Lecturing – Presentation by the professor of the subject contents, including theoretical foundations and/or guidelines for assignments, exercises or projects to be developed by the students.
  Competences developed: D2, C5, B8.
  Training and learning results: A1, A3.
• Practices through ICT – Classes in which students work individually or in pairs on the practical contents of the subject, applying knowledge to specific situations using ICT tools.
  Competences developed: C5, B4, B8.
  Training and learning results: A1, A2, A3.
• Problem solving – Activities in which problems and exercises related to the subject are proposed and students must develop the most appropriate solutions.
  Competences developed: C5, B4, B8.
  Training and learning results: A1, A2.

Assessment Methods and Criteria

Evaluation Activities

• Objective questions exam – Evaluation of the contents covered in both theoretical and practical classes. The first test represents 40% of the final grade, and the practical activities account for 20%.
  Total weight: 60%.
  Training and learning results: B4, B8, C5, D2.
• Essay questions exam – Test covering all the contents of the subject developed in both theoretical and practical classes.
  Weight: 40%.
  Training and learning results: B4, B8, C5, D2.

Other Comments on the Evaluation

Following the guidelines established in the degree programme, two evaluation systems are offered: continuous assessment and exam-only (global) assessment at the end of the semester. In both systems, all the training and learning results, knowledge and skills of the subject are evaluated.

1. Continuous assessment

The final grade in the continuous assessment system is based on the following components:

• Two tests conducted during the teaching period in theory classes. Each test represents 40% of the final grade. The first test is not eliminatory, meaning that each test evaluates all the contents covered up to that moment in both theoretical and practical classes.
• Practical activities, which represent 20% of the final grade.

The dates for these tests are determined by the Academic Committee of the Degree and are published at the beginning of the semester.

These tests cannot be repeated if a student does not attend on the scheduled date, unless there is a justified case of force majeure.

A student is considered to have opted for continuous assessment when participating in the second test.

Students who choose continuous assessment and do not pass the subject will not be allowed to take the global final exam in the ordinary call.

2. Global assessment

Students who do not choose continuous assessment may take a final exam covering all the theoretical and practical contents developed during the course. This exam allows students to obtain the maximum possible grade.

3. Extraordinary call

In the extraordinary examination call, all students are evaluated through the global assessment system.

4. Qualification of “Absent”

A student will be considered absent if they have participated only in the first continuous assessment test at most. In any other situation, the student will be considered presented to the assessment and will receive the corresponding grade.

5. End-of-program call

The end-of-program examination consists of a final exam covering both the theoretical and practical contents of the subject.