Description

1. Understanding of the economic role of Entrepreneurship;
2. Knowledge of fundamentals of entrepreneurship process;
3. Preparation of business model canvas.

Instructors

red. prof. dr. BARBARA BRADAČ HOJNIK, univ. dipl. ekon.

viš. pred. mag. MATEJ RUS, univ. dipl. ekon.

Contents

Economic fundamentals of Entrepreneurship, business demography and supporting environment;
Entrepreneurial process;
Lean Start-up and Customer Development Business Model Generation;
Searching, recognizing and evaluating of business opportunities;
Acquisition of resources for exploitation of opportunities;
The growth phases of a firm, strategies and problems of individual growth phases of a firm;
Different forms of Entrepreneurship: intrapreneurship, family entrepreneurship, high-tech entrepreneurship, franchising.

Recommended Readings and Tools

Blank, S.: “Why the Lean Start-up Changes Everything “, Harvard Business Review, May 201 
Blank, S., Dorf, B.: The Start-up Manual 
Osterwalder, A., Pigneur, Y.:  Business model generation   
Global Entrepreneurship Monitor Reports 
SME Performance Review 
Suna Lowe Nielsen, Kim Klyver, Majbritt Evald, Torben Bager: Entrepreneurship In Theory And Practice: Paradoxes in Play. Edward Elgar, 2012.

Planned Activities

Lecture
Team Work
Discussion

Assessment Methods and Criteria

Written examination: 50%

Project: 30%

Active participation: 20%