Description

1. Learning of webpage and website design.
2. Understanding of E-Business models features.
3. Presentation of basic concepts of E-Business Information Systems.

Instructors

red. prof. dr. SAMO BOBEK, univ. dipl. ekon.

pred. mag. ZDENKO DEŽELAK, univ. dipl. ekon.

Contents

Webpage and website basics;
Webpage design;
Webpage and website quality issues;
Webpage and website advanced topics: SEO (search engine optimisation), responsive webpages;
E-Business concepts, types and models;
Digital marketing technologies;
CRM systems;
E-business trends;

Recommended Readings and Tools

Felke-Morris: Web development and design foundations, Pearson 2019
Laudon and Traver: E-commerce essentials, Pearson 2014
Moran and Hunt: Search engine marketing, Pearson 2015

Planned Activities

Lectures
Case discussion
Homework project

Assessment Methods and Criteria

Written examination: 50%

Seminar paper: 50%